Guest Column: The New Give-to-Get Publishing Economy: Edith D. Wilson, R.I.P.
Traditionally reclusive publishers need to change to thrive in today's social economy.
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As digital content publishing and consumption grows, and as consumers’ expectations around digital content pricing become clearer, publishers will need not only to create new types of digital content that consumers value—such as textual content that integrates rich media audio and video—but to accelerate and expand their ability to provide more curative and contextual value for consumers for all formats of books. Book publishers will need to help reinvent reading for the 21st century as well as help readers know about the best of the best, whether published by them or by someone else. And consumers will reward those who find ways to engage readers during the content creation process.
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Carolyn Pittis
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