From the Editorial Director: University Presses Face the Future
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Lynn Rosen
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Book%20Business<%2Fspan>%20asked%20a%20selection%20of%20directors%20of%20university%20presses%20the%20question%3A%20What%20do%20you%20feel%20is%20the%20best%20way%20to%20steer%20a%20university%20press%20successfully%20into%20the%20future%20in%20this%20age%20of%20rapid%20technological%20change%3F<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Funiversity-presses-face-future%2F" target="_blank" class="email" data-post-id="2501" type="icon_link">
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Meredith Babb
Director, University Press of Florida
I think we need to get back to the idea that we are full-service publishers, with the emphasis on "full." Think about other ways of getting revenue for your press. For instance, we have created a publications division. We serve 11 universities; we're a system-wide press. We've let … those universities know we can edit or print or do whatever they need. We've started marketing ourselves as a packager to the other universities. We've created a whole new line of revenue off of this service part. We looked at our skill set and said "who needs this and how can we monetize it?"
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Lynn Rosen
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