From the Editorial Director: University Presses Face the Future
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Lynn Rosen
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Book%20Business<%2Fspan>%20asked%20a%20selection%20of%20directors%20of%20university%20presses%20the%20question%3A%20What%20do%20you%20feel%20is%20the%20best%20way%20to%20steer%20a%20university%20press%20successfully%20into%20the%20future%20in%20this%20age%20of%20rapid%20technological%20change%3F<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Funiversity-presses-face-future%2F" target="_blank" class="email" data-post-id="2501" type="icon_link">
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Jim McCoy
Director, University of Iowa Press
The old days of figuring something out and setting it and forgetting it are over. You need to constantly reevaluate workflow, how you're working with vendors, whom you want to work with, your editorial program, your marketing program, production and editing workflows. … It's not just a matter of: "Oh, we added this other layer on top of the print and now we can all bear down." We have to constantly be looking for new and bigger ways to make that digital layer more efficient.
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Lynn Rosen
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