Authors Step into the Spotlight with Video Marketing
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Many publishers and authors have struggled with video marketing. We're writers, after all, and perhaps we prefer our place behind the scenes as opposed to in the spotlight. But video marketing cannot be ignored when a one-million-hit video can launch a brand into a household name, which led us to speak with Ziggeo founder and conference speaker Susan Danziger. For those who may not know, Ziggeo is a video platform that allows users to record, host and screen videos. The service has become increasingly popular for screening interviews (in fact this editor scored her first interview at NAPCO through a two-minute Ziggeo production), but the service also serves authors and publishers hoping to leverage video marketing.