What Book Publishers Can Glean From Reading Behavior Data
Kobo compares its reading behavior data across all of its titles, providing publishers benchmarks of what kinds of engagement and sales they should expect in romance vs. nonfiction, for example. "A lot of books do perform as expected and follow industry averages," says Anderson, "But we want to show publishers the exceptions to this rule, the books that are being highly engaged with but are undersold. That is how you can create the next Fifty Shades of Grey or the next Harry Potter. Kobo's data can help publishers find their next blockbuster."