What Book Publishers Can Glean From Reading Behavior Data
"We help publishers by saying, 'This book is halfway down your list but it's being read faster than your bestsellers. Maybe you should put some PR and social behind it,'" explains David Anderson, VP of vendor management at Kobo.
Ereading solution provider Bluefire Productions can provide similar data by building proprietary reading apps that track reading behavior. "What's interesting about that," says Bluefire CEO Micah Bowers, "Is that publishers traditionally haven't thought about content after they publish it. It's a new way of thinking for publishers to start looking at how this content is actually being used."
- Companies:
- Hachette Book Group
- HarperCollins
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.