What Can Publishers Learn from Digital Comic Books?
According to Gagan Singh, VIZ Media's CTO and executive vice president, the crossover of digital and print readership is small, and digital manga has not impacted print sales. "Our biggest competitor to digital sales is not print content," says Gagan. "It's Angry Birds and a myriad of other alternatives that compete for the same mindshare."
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.