What Can Publishers Learn from Digital Comic Books?
Falling Short…
Another industry figure, Robert Scott, is president of the Comic Book Industry Alliance (CBIA). Scott noted that the difficulties for smaller publishers are considerable. "Smaller publishers who are struggling to create a toehold on brick-and-mortar store shelves are struggling even more to do so digitally—as they now have even more competition for consumers online than they ever did in comic and book stores. Even "successful" digital publishers are reporting that digital is less than 10% of sales. This is most likely due to their lack of marketing to new channels and relying on converting print readers instead of creating new readers."
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.