What Can Publishers Learn from Digital Comic Books?
Scott expressed considerable frustration at the industry's attempts to transition from print to digital. "Nothing has 'worked' in any sustainable or meaningful way. The ability to make the work available to new eyes and in new venues has been virtually ignored. Nothing gained traction because comic content is not valued by publishers and thus it receives little to no marketing beyond the existing customer base, which by and large is not interested in the alternate formats."
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.