What Can Publishers Learn from Digital Comic Books?
Scott continues: "Movies, music, and video games (many of which use those same comics as source material), invest millions to identify and rally new consumers to their brand. If tens of millions of moviegoers are flocking to theaters to see Batman, Spider-Man, and the X-Men, how is it that the publishers of that source material (and who in some cases own the studios making those movies) are unable to convert even 1% of those viewers into ongoing readers of their source material?"
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.