What Craft Beer & Books Have in Common
Who makes and sells a book matters to consumers.
By
Doug Lessing
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Publishers and authors can set the conversation and make the connections, and not concede that to a faceless internet giant or recommendation engine. Speaking and selling direct to readers is not only about consumer analytics or scale, but about craft and passion, about the power of reading and the power of a book to deliver important ideas and stories. Oftentimes, the greatest reward a publisher derives comes not from a major customer, but from interactions with those that share the same ethos.
0 Comments
View Comments
Doug Lessing
Author's page
Related Content
Comments