What Craft Beer & Books Have in Common
Who makes and sells a book matters to consumers.
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Doug Lessing
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Overall, however, publishing companies in large numbers have not adopted the strategy of appealing directly to the readers that share a passion for their craft. I think that will change.
Fran Toolan, the founder of Firebrand, has observed over the past year that publishing has entered a relative period of calm following massive disruption. He is quick to point out, however, that we can expect new waves of disruption to roll into our business in the coming years, and I expect these new forces will open up more opportunities for publishers to connect directly with readers. The balance of power will inevitably shift.
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Doug Lessing
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