What Craft Beer & Books Have in Common
Who makes and sells a book matters to consumers.
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Doug Lessing
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There are several leaders in publishing that have recognized this. At Avalon Travel, Bill Newlin has helped Rick Steves connect with his mobile fans by delivering high-quality ebooks for his popular Rick Steves' Europe guidebooks. This is a great example of having a conversation and selling directly to readers. At New Harbinger Publications, they have made it easy for readers to buy both print and DRM-free ebooks on their site, where they set the tone of the conversation.
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Doug Lessing
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