What the Yale Publishing Course Has in Store for Book & Magazine Publishers
2015 program returns this July with new, forward-looking course topics and a reinvigorated line-up of instructors.
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What new topics or trends are being addressed by this year's program?
The Magazine Media program will include more time devoted to video, native and programmatic advertising, audience development, data analytics, and repurposing content.
The Book Publishing program will give more focus to using your brand more effectively, social listening, partnering, improving the ebook experience, and becoming a global publisher.
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