What the Yale Publishing Course Has in Store for Book & Magazine Publishers
What type of knowledge can attendees expect to bring back to their organizations to help boost business?
Attendees will come away from the Course with a greater understanding of: the financial realities facing them; how to manage their time more efficiently and retrain, retain, and motivate their staff; new business models and sources of revenue; ways to foster innovation, and work more effectively in teams; and non-traditional ways to find new readers and build a wider audience. In addition, past attendees report that they return to their offices energized and more confident. They immediately share what they learned with their colleagues and put into effect things they have learned at Yale. This pleases me immensely since that is our goal.
- People:
- Tina Weiner