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In fact, says Snow, since the changes in technology are occurring so rapidly, keeping up, or, as he puts it, "the ability to roll with the technological punches," may be most important. As the saying goes, Snow points out, "he who hesitates is lunch."
"We believe that authors and publishers who are flexible enough to embrace new ways of reaching the reading public will succeed," he concludes, "while those who are slow to respond will be left in the proverbial (and technological) dust."
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