Zite Announces the Zite Publisher Program, Partners With Big Name News Organizations
San Francisco, California, April 4, 2012—Zite, a personalized news reading app owned by CNN has announced the Zite Publisher Program, and is partnering with the following organizations: Bleacher Report, CNN, The Daily Beast, FOX Sports, HLNtv, The Huffington Post, Motley Fool, The Next Web, and VentureBeat, with more to come.
The Zite Publisher Program’s algorithm adheres to each reader, based on completely customizable preferences. The mobile reading experience has been optimized with a clean interface so that articles manage to preserve the publisher’s unique look and feel. Optional ads are displayed along the bottom that gives users information regarding the publisher’s mobile apps, and subscription services.
The Zite Publishing Program is ideal for publishers because it provides them with their own section, which not only results in more article views, but also encourages readers to download their publication’s mobile app at the best possible moment: after they have read a great piece of content. No two Zite profiles are alike; and over time, your Zite profile gets to know you better as well. Zite’s optimized mobile reading experience creates a stronger user engagement than Web pages for key article features, like social sharing.
To better understand how each publisher is performing, regular analytics and reporting is available to all participants. Zite will be growing the Publisher Program over the coming months, and will include other well-known publishers in areas like technology, business, entertainment, news, sports, and lifestyle. If you represent a publisher that you think would be a good fit, send an email to email@example.com. More information can be found at http://zite.com/publishers/.