Book Distribution

As the 22nd Beijing International Book Fair convenes, Boston-based Trajectory has announced a suite of new partnerships, capped by one that will take the Pan Macmillan UK catalog into China. "China is a key focus for Pan Macmillan," said PanMac's international director Jonathan Atkins in a prepared statement, "and we are very excited by the potential…

As of last week, t3n is using WhatsApp as a new channel to provide their 43,000 newsletter subscribers with the latest information. The magazine covers topics related to the digital economy — including business, marketing and internet technology — and t3n is all about delivering news rapidly. WhatsApp may just prove to be the right…

New York, NY (August 3, 2015) – HarperCollins Publishers, a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV), and joint venture partner Ediouro Group today announced the formation of HarperCollins Brasil, which combines the existing operations of Thomas Nelson Brasil and Harlequin Brasil with Ediouro's commercial trade publishing titles and personnel. HarperCollins Brasil will…

The fact that books are returnable in the first place is cause for frustration, and it should be cause for concern. I'm hard-pressed to think of another returns-based industry like book publishing. (Name one if you know one in the comments, please!) The fallout from being a returns-based industry is that retailers have little incentive to order what they think they can really sell, and publishers rarely push back on what might be perceived as unrealistic orders because they're desperate for a shot at getting their product in a position where it might really move.

While some publishers are most concerned with perfecting the ebook, or experimenting with new book formats, Marcus Leaver, CEO of The Quarto Group, is more interested in meeting readers where they are. "Putting books in the customers' hands is the most important thing," says Leaver, and Quarto, a global illustrated book publisher, is working to do that by partnering with distributors in its most underserved markets. It may not be as flashy as enhanced ebooks, but it's proven to be a profitable model, says Leaver.

Hear a brief overview of the digital book printing market in 2015.

For the first time ever, iconic breakfast provider General Mills is distributing eBooks through its long-running "Cheer on Reading" literacy program. Now available on 8.4 million boxes of Cheerios®, the "Cheer on Reading" program provides families direct access to one of nine children's eBooks, creating a new digital platform for General Mills to meaningfully engage with its audience. And it's all made possible thanks to BookShout's digital content distribution platform.

What's innovative about BookShout's partnership with General Mills is the combination of a breakfast brand families know and love

Large-quantity book sales require input from multiple decision makers. In order to sell your book, you need to build consensus.

According to The State of America's Libraries Report 2015 released April 13 by the American Library Association (ALA), academic, public and school libraries are experiencing a shift in how they are perceived by their communities and society. No longer just places for books, libraries of all types are viewed as community anchors, centers for academic life and research, and cherished spaces.

This and other library trends of the past year are detailed in ALA's State of America's Libraries Report 2015, made available during National Library Week, April 12-18

A month after announcing its partnership with Shanghai-based Tencent Literature, Boston-based distribution and e-book-discovery start-up Trajectory Inc. has opened a suite of additional agreements pertaining to a new relationship with the major Chinese corporation Xiaomi.

The new deals include Macmillan, MIT Press, and UK wholesale distributor Gardners Books.

Trajectory is positioning itself as a bridge to such major Chinese retailers as Tencent and Xiaomi, for publishers in the West to use in getting their books into China's marketplace. A key to Trajectory's operation in this role is its Natural Language Processing Engine