Content Strategy

Here’s Where Innovative Publishers Need to Focus
May 9, 2016 at 8:25 am

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

Leveraging YouTube: Bloomsbury Pairs Authors and Booktubers
May 5, 2016 at 2:03 pm

Bloomsbury’s Cindy Loh, Vice President and US publisher of children’s books, has acquired the world rights to Because You Love to Hate Me, a unique collection of short stories from some of the biggest names in YA publishing and on YouTube. Bringing together 13 YA authors and 13 influential “booktubers” on YouTube, Because You Love…

Wattpad Is Launching a Multichannel Network for Its Storytellers
April 27, 2016 at 2:44 pm

Wattpad, an online community of readers and writers, is jumping into the multichannel network world. On Tuesday, the company — which is home to over 250 million original story uploads — announced the launch of Wattpad Studios, a multi-channel network for its platform of over two million creators. The goal is to partner with the…

Audible, Long Known Only for Audiobooks, Is Branching Out into Podcasts — and News
April 8, 2016 at 1:55 pm

If you’ve been reading Hot Pod here on Nieman Lab or podcast news more generally, you’ll know that Audible has been staffing up with audio talent — notably from public radio — to build out original content. And you know that the podcast/audio world has been awaiting what Audible — part of giant Amazon —…

Pigeonhole to Launch 'Disappearing Book'
April 6, 2016 at 1:30 pm

Online publishing platform The Pigeonhole is launching its first "disappearing book" with new Scandi crime thriller Victim Without a Face by Stefan Ahnhem (Head of Zeus). Subscribers will be sent one "stave" every day starting from 18th April which will consist of a few chapters. Readers will then have just 24 hours to read each…

How Readers Discover Content in Scholarly Publications
March 30, 2016 at 2:35 pm

Discovery patterns and practices are changing steadily, as workflows adjust to new services and work around a variety of barriers. The best data about discovery practices are held by content providers, who are able to analyze the variety of sources that researchers use to reach their platforms. But while many content providers analyze their own…

Content + Curation + Community = Recipe for a New Apple Books
March 29, 2016 at 2:27 pm

Apple is missing the boat on ebooks. And there’s billions of dollars at stake. PWC estimates the 2018 US e-book market at $9B, FutureBook estimates the UK market at £381.5m. Apple gets 10%. That’s abysmal, considering the ubiquity of Apple devices. The Amazon/Hachette fiasco revealed that many in the book world don’t really like Amazon.…

Simon & Schuster Mobilizes YA Fandom with Original Content & Free Ebooks on Riveted
March 24, 2016 at 11:25 am

In June 2009 Simon & Schuster created a social networking site for teens, akin to a Facebook for books. The site was called Pulse It, an extension of the Simon Pulse young adult imprint, which encouraged readers to write reviews of Pulse titles, create profiles, and discuss their favorite reads with other users. Over the…

What Is the Biggest Misconception About Scholarly Publishing?
March 23, 2016 at 12:26 pm

Scholarly publishing, like any industry or profession is subject to interpretation, from within, from without, from adjacent industries and from random people walking down the street. As the discourse surrounding scholarly publishing increases, we thought it would be informative to Ask The Chefs: What is the biggest misconception…

James Patterson Has a Big Plan for Small Books
March 21, 2016 at 2:06 pm

People already read James Patterson’s books — and in staggering numbers. Last year, he and his team of writers had 36 books land on the New York Times best-seller list. To date, he has published 156 books that have sold more than 325 million copies…