Content Strategy
July 29, 2016 at 12:09 pm
Strong mobile content requires more than formatting text for a smaller screen. Often, the content itself must change to engage readers in a way that makes sense for how and when they use their phones. While it's a difficult nut to crack , mobile is a platform that book publishers cannot ignore. More and more…
July 27, 2016 at 1:34 pm
Now that the latest season of Game of Thrones has ended, fans may be feeling a little untethered — and some publishers would like to fill that gap with serialized books. As TV dramas get better and better, book publishers are hoping to convert binge TV watchers into binge readers. Serialized books have a long…
July 22, 2016 at 2:34 pm
The digital revolution that flummoxed the music, movie and publishing industries has given rise to a surprising winner: the audiobook. Audiobooks are the fastest-growing format in the book business today. Sales in the U.S. and Canada jumped 21% in 2015 from the previous year, according to the Audio Publishers Association. The format fits neatly in…
July 21, 2016 at 2:51 pm
NEW YORK — July 21, 2016 — Little, Brown Books for Young Readers, a division of Hachette Book Group, and reading technology pioneer Booktrack (www.booktrack.com) launch a new generation of ebooks with an industry-first partnership to bring soundtracks to young adult novellas. The collaboration offers YA readers an innovative new way to experience their favorite…
July 8, 2016 at 2:33 pm
NEW YORK — July 1, 2016 — Texture, the premier app for the very best magazine content, and the Houghton Mifflin Harcourt Trade Publishing Group are partnering to give Texture members a special, advanced copy of the hotly anticipated summer thriller Good as Gone be-fore its national release on July 26. “Texture members will be…
July 7, 2016 at 1:59 pm
In a move that further expands Audible Inc.’s reach beyond the audiobook market, the Amazon subsidiary has unveiled an on-demand, unlimited listening service called Channels. The ad-free service, which is free to Audible subscribers (and was rolled out to some members in beta this spring), features curated short-form audio. Non-subscribers can access the content for…
June 8, 2016 at 1:51 pm
After each cliffhanger death and betrayal in Game of Thrones, viewers must wait seven days until the next episode delivers resolution. As agonizing as that is, it’s an eye-blink compared to the glacial pace of serial book publishing—something many an erstwhile George R.R. Martin fan knows. Genre fiction, like TV, increasingly depends upon serialized long-arc storytelling; it’s rare these…
June 3, 2016 at 2:21 pm
Most authors and rights owners share a dream. Some keep it buried deep inside themselves, some pursue it with aggressive abandon. “I wish my story would be heard, I wish it would be turned into a movie, I wish fans would line up for days for the book launches…” – they want their story to…
May 19, 2016 at 1:48 pm
Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". The company revealed the news at the same time as reporting its full-year results for the year ending 29th February, which saw both sales and pre-tax…
May 19, 2016 at 12:47 pm
Earlier this week Penguin Random House’s Crown Publishing Group announced the redesign of its community site Read It Forward. The site originally launched in 2008 is dedicated to helping its 385,000-plus readers discover their next book. The redesign is similar to PRH U.K.’s recent site relaunch because it also emphasizes original long-form content over a…
