Marketing

With 575,000 new titles in 2015—and employing more than 150,000 people—the highly varied publishing industries of Europe come together in a new report. The post A Big Market Report: ‘Largest Cultural Industry in Europe’ appeared first on Publishing Perspectives.

Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The post Does Self-Publishing Make Sense for Scholarly Writers? Highlights From a Discussion appeared first on Publishing Perspectives.

The EVP of the new Kaiken Entertainment has a message for Berlin's Publishers' Forum: Think 'full 360,' story worlds, and 'finding the right partners.' The post Finland’s Laura Nevanlinna: ‘Learning from Angry Birds’ appeared first on Publishing Perspectives.

Jeff Kinney's Diary of a Wimpy Kid has sold more than 3 million copies in Italy. This week, the author visits his publisher in Milan—and a lot of young fans The post Who Are You Calling Wimpy? Signor Kinney and una Schiappa in Italy appeared first on Publishing Perspectives.

International rights directors at two UK book publishers survey the continued importance of rights to an industry in search of new revenue channels. The post Rights’ Impact: ‘Explore and Maximize Additional Revenue Streams’ appeared first on Publishing Perspectives.

Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book VAT Reductions and Make Another Bid for Fixed Prices appeared first on Publishing Perspectives.

Tbilisi's textbook industry is in crisis because of what the International Publishers Association calls Georgia's 'self-defeating' government policy. The post IPA Prepares a Mission to Georgia, Where Publishers Are ‘Heading to Annihilation’ appeared first on Publishing Perspectives.

'Nothing has allayed the concerns' of copyright-watchers in publishing, says Copyright Clearance Center's Michael Healy. 2017 is fraught with hot spots. The post Michael Healy’s 2017 Copyright Outlook: ‘Precarious for Rightsholders’ appeared first on Publishing Perspectives.

'Comics are one of the few things that kids get to choose themselves,' says one panelist at London Book Fair, as British comics publishers talk transition. The post British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’ appeared first on Publishing Perspectives.

'We wanted to offer something different," says Andrea Chambers of NYU's Center for Publishing about a new conference with Publishers Weekly. The post April’s PubTechConnect Conference: A Conversation With Andrea Chambers appeared first on Publishing Perspectives.