Marketing
May 17, 2017 at 1:30 pm
With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On ‘BookExpo Wednesday’: Pre-Show Programming Highlights appeared first on Publishing Perspectives.
May 17, 2017 at 8:38 am
How do you judge an author’s ability to sell books? Social media stats are a flimsy measure. Use these four metrics as a better guide.
May 17, 2017 at 2:30 am
A writing conference in Boston explores issues of diversity and racism, and how the publishing business can better reflect and engage with America's increasingly diverse population. The post The Muse and the Marketplace: Writers Conference Engages Its Diverse Community appeared first on Publishing Perspectives.
May 16, 2017 at 2:30 am
The challenge is to respond to the customer 'as a partner or collaborator,' says one expert in a discussion of where publishing is in the digital dynamic. The post Publishing’s Digital Transformation: ‘What the Readers and Users Want’ appeared first on Publishing Perspectives.
May 15, 2017 at 2:30 am
In his Global Ebook Report this year, Rüdiger Wischenbart looks at how the disparate realities in world markets add up to no cohesive single interpretation. The post 2017 Global Ebook Report: As Many Stories as Markets appeared first on Publishing Perspectives.
May 12, 2017 at 2:30 am
Taking a leap into audio production—without starting with a book—independent publisher Story Plant teams up with an author and a new work...about authors. The post Books to Podcasts, and Back to Books: Story Plant’s ‘Rewrites’ appeared first on Publishing Perspectives.
May 11, 2017 at 2:30 am
Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives.
May 10, 2017 at 2:30 am
The combination of the UK's leading book industry awards with the 'Nibbies' produces The Bookseller's broad picture of a robust and busy books community. The post British Book Awards 2017: The ‘Nibbies’ Honor Literature and Industry appeared first on Publishing Perspectives.
May 9, 2017 at 2:30 am
In one of her books, Fauzia Minallah says, 'the sky is filled with so much light that the people are able to see their own mistakes.' The post Pakistan’s Fauzia Minallah and Her ‘Scarf of Peace’: The Fabric of Understanding appeared first on Publishing Perspectives.
May 4, 2017 at 9:06 am
One would think well-educated, literate people, such as those who are attracted to and working in book publishing, would be able to write a rejection letter without using the dreaded “alas” word. But it’s always there, in letters written by veterans and rookies alike. I’d like to suggest we break the pattern and either use…
