Marketing

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is a snapshot of some…

Million-copy-selling bestsellers get Platinum status in the UK's new edition of the Specsavers-sponsored award, market performances verified by Nielsen. The post In London, a Revamped Specsavers Award Honors UK Bestsellers appeared first on Publishing Perspectives.

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and many prefer the convenience of switching between the two (e.g., reading the news digital…

In the Production, Distribution and Operations track I programmed at Digital Book World last week, it struck me how much challenges with workflow echoed across virtually all of the sessions. Especially striking was how we are looking at workflow in a new way these days: holistically, across the whole process of authoring, acquiring, developing, producing…

Books with the power to move readers are the result of artistry, craft and intellectual pursuits. Because it is a fundamentally creative industry, publishing has sometimes valued expertise, ingenuity and inspiration over data. Today, though, the publishing industry is awash with data. Data can offer valuable insights to help publishers connect authors with readers—and using…

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives.

'The real increase in sales has been the spread of business to Asia,' says Lownie Agency author Roger Crowley. And China holds the key, says Andrew Lownie. The post Agent Andrew Lownie Looks East to More Rights Activity appeared first on Publishing Perspectives.

Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the…

As Rosarium publisher Bill Campbell adds South African author Nikhil Singh to his list, he talks about how multicultural books are sold today. The post Rosarium’s Faces of Diverse Publishing: ‘Get Out of Our Way’ appeared first on Publishing Perspectives.

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a range of opportunities to…