Marketing

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as VP…

What if the value of a publisher's IP isn't just content but organizational, too? A key consultant says publishing needs a reproducible process to harness creative ideas The post How Publishers Can Boost the Value of Intellectual Property appeared first on Publishing Perspectives.

Phil Madans is the executive director of digital publishing technology at Hachette, where he applies his extensive publishing experience to evangelize and implement new solutions for content creation, workflow efficiency and metadata optimization. A long-time member of the Book Industry Study Group, Phil chairs its Identification Committee, serves on its Coordinating Council and leads Hachette’s…

Thanks to years of digitization efforts throughout the publishing industry, ebooks are now widely available and the cost to readers to access them is lower than ever. Digital reading is here to stay. A notable consequence of this trend, however, has been the explosive rise in online piracy—a challenge that many publishers have struggled to…

A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives.

At the UK's newest university press, key points of campus-based publishing emerge: 'You’ve just got to be really clear about why you’re innovating.' The post Scholarly Publishing: The University of Bristol’s New Press Stands on Policy appeared first on Publishing Perspectives.

Download the free white paper, sponsored by Iptor Supply Chain Systems, on the 5 key ways book publishers can use technology to improve their business today. The post White Paper from Iptor: Top 5 Ways Publishers Can Be Successful in a Digital World appeared first on Publishing Perspectives.

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers. Scott…

Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives.

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of America’s largest software companies.…