Marketing
October 26, 2016 at 9:04 am
On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…
October 13, 2016 at 5:03 pm
When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…
October 13, 2016 at 4:50 pm
The average consumer isn’t likely to buy something that appears confusing or unfamiliar to them. Yet, if you visit the website of most book publishers, they seem to think people have no fear of the unknown. For instance, the typical website homepage throughout the publishing industry represents an online display of books pleading to be…
October 7, 2016 at 1:07 pm
On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar…
October 5, 2016 at 1:48 pm
On October 12th, Book Business’s sister publication Target Marketing is hosting a webinar that will explore the biggest digital marketing trends marketers need to know, including the future of SEO, the rise of mobile, digital advertising, and more. Sign up for this free webinar “Top 10 Digital Marketing Trends You Must Know” here, and prepare…
October 5, 2016 at 1:17 pm
NEW YORK, NY—October 4, 2016—Penguin Random House and its Crown Publishing Group division announce Season of Stories, an eleven-week serialized reading experience to begin Tuesday, October 11, and continue through the end of December 2016, that delivers short stories directly to a reader’s inbox. The special event allows readers to sign up at (www.theseasonofstories.com) to…
October 5, 2016 at 1:12 pm
When I was growing up, traveling salesmen were common occurrences at the front door. I’ll never forget the time a vacuum salesman showed up eager to demonstrate how effective his product was. Being polite, my mom invited him in for a demonstration and the first thing he did was take out a container of dirt…
September 30, 2016 at 5:37 pm
This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…
September 30, 2016 at 5:36 pm
Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…
September 29, 2016 at 3:15 pm
What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to compare the value…
