Marketing

On September 9th Book Business’s sister publication Target Marketing will host a sponsored webinar, "Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?” led by IBM Marketing Cloud’s account director Jill Johnson. The full description of the webinar is below. Register for the webinar here. If you want to build a…

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? You might be surprised that…

Experts are saying that Agile Marketing practices will be ubiquitous by 2020, so how can you get your team started and ahead of the curve? To get started will require choosing the right variation of Agile, and being willing to assess and reassess in order to get the best from your people. This webinar will…

Let me preface this by saying I run a literary fiction micro-publisher operating much in the mold of how full-service traditional publishing has for years, although because my overheads are so low, I pay my authors 50% of print and 70% of ebook royalties, something I realize large publishers cannot do. As self-publishing continues evolving,…

Bookish social network site Riffle is dedicated to helping readers find new books and discuss their favorite reads with like-minded users. Riffle CEO Neil Baptista says that Riffle is an inspiration platform that drives book discovery by connecting users with fellow readers, librarians, authors, and book deals. The site is free to join and offers…

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution…

U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…

So much for concerns that the second Prime Day event didn't live up to Amazon's expectations. The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60 percent compared with the previous Prime Day. In the U.S., orders rose by more than 50 percent.…

Every element of the publishing process is wired to sell more books, but sometimes book events don’t deliver sales in the way we’d expect them to. With this in mind, I propose a renewed approach to how we put on book events that will work to remedy this. I’ll start by telling you a personal…