Marketing
May 4, 2016 at 9:33 am
In the world of email marketing, experts constantly talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. The internet is littered with articles on these topics. But, are these the best metrics to gauge success? If email marketing is supposed to help generate book sales, could we be majoring…
May 3, 2016 at 2:03 pm
PHILADELPHIA — May 2, 2016 — The Academy of Interactive and Visual Arts (AIVA) honored NAPCO Media with two Silver Awards of Distinction in the Online Video Category. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring…
April 29, 2016 at 2:53 pm
A core axiom of non-bookstore marketing, where you sell books directly to corporations or associations, is that you are not selling your book, but the use of your content to solve a prospective customer’s problem. Showing your potential buyers how to do that may take a little creativity. Brainstorming is key to finding new ways…
April 28, 2016 at 12:55 pm
BOSTON — April 26, 2016 — Cengage Learning Chief Communications Officer Sandi Kirshner today announced the appointment of Daniel Sieger to the role of Senior Vice President of Brand Strategy. In this capacity, Sieger will lead all brand innovation efforts aimed at building meaningful connections between Cengage Learning and key stakeholders across the academic, business…
April 20, 2016 at 2:21 pm
Wiley’s iconic Dummies brand, known for its approachable how-to guides and recognizable yellow and black design, is celebrating its 25th anniversary this year by getting a new, modern look — both in print and online. The rebranding will officially launch in May 2016. The first Dummies how-to book was published in 1991, and the brand…
April 15, 2016 at 12:14 pm
Publishers know promoting books and authors on Facebook is smart, but it's a lot more impactful when there's high engagement from Facebook users. Why do some publishers earn 1,000 or more likes on a post while others may receive as few as 7? If you want to increase Facebook engagement, here are 12 tips you…
April 13, 2016 at 12:20 pm
What if editors possess a hidden ability to help publishers sell more books? Editors and selling may seem like an oxymoron. In most publishing houses, the editorial team is associated with guarding the grammar, managing the manuscript, and guiding the author’s voice. In contrast, the marketing department is charged with creating a book’s promotional plan,…
April 8, 2016 at 3:37 pm
Another major trade publisher has launched a consumer-facing site, hoping to build a community of avid readers around its authors and titles. Yesterday Random House Germany announced the launch of romance-focused site Sinnliche Seiten or “Luscious Pages.” According to Publishing Perspectives, the site offers the latest romance news, book reviews, videos, and blogs. Readers can…
April 6, 2016 at 12:44 pm
Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not…
March 30, 2016 at 12:17 pm
While direct-to-consumer marketing promises larger audiences for authors and greater book sales, publishers must also learn new skillsets to make the most of these strategies, from data management to content marketing and mobile publishing. In an effort to help publishers transform their bookselling strategies, Book Business will be hosting Book Business Live: Bookselling Reinvented on…
