Marketing
Another major trade publisher has launched a consumer-facing site, hoping to build a community of avid readers around its authors and titles. Yesterday Random House Germany announced the launch of romance-focused site Sinnliche Seiten or “Luscious Pages.” According to Publishing Perspectives, the site offers the latest romance news, book reviews, videos, and blogs. Readers can…
Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not…
While direct-to-consumer marketing promises larger audiences for authors and greater book sales, publishers must also learn new skillsets to make the most of these strategies, from data management to content marketing and mobile publishing. In an effort to help publishers transform their bookselling strategies, Book Business will be hosting Book Business Live: Bookselling Reinvented on…
NEW YORK – March 21, 2016 – Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, is ramping up its Scholastic Summer Reading Challenge campaign to help kids take a “summer leap” into books. Research shows that when kids read more books over the summer, they perform better at school in the fall.…
NEWARK, N.J. — March 17, 2016 — Audible, Inc., the world’s largest seller and producer of downloadable audiobooks and other spoken-word entertainment, today announced the release of ‘Clips,’ a functionality that allows listeners to save favorite short passages and excerpts from Audible audiobooks they’ve downloaded for later listening, and also enables the sharing of these…
Are you a woman between the ages of 25 and 34? Did you read Harry Potter in your youth? Then congratulations, you win — and your prize is the entire publishing industry. According to the Guardian, U.K. women who grew up with J.K. Rowling's wizardly world are popularizing a literary subgenre called "grip lit," a…
LONDON — March 14, 2016 — Penguin Random House UK has today launched ‘The Scheme’, an entry-level programme which aims to attract the marketers of tomorrow and find people with creative talent and potential who may have never considered a career in publishing. Designed to attract and assess applicants based on their potential rather than experience,…
Here's a trend in new books: Publishers commonly promote them by comparing them to other books — and when the books are crime fiction or thrillers, and written by women, they get compared to the same books again and again and again. Those books would be Gillian…
Trade publishers launched a number of new direct-to-consumer marketing initiatives this winter, all of which are efforts to make books more discoverable online and grow captive audiences. Recently three programs caught my attention: Crave, a romance fiction app launched in December by Simon & Schuster’s Atria Books; Signature, a consumer-facing site launched by Penguin Random…
As one of the smallest but also one of the more successful independent houses operating in New York City today, Soho Press has been publishing award-winning literary fiction from its Manhattan headquarters for some 30 years. The publisher's international crime imprint, meanwhile, for which Soho Press is perhaps best known, is currently celebrating its 25th…