Marketing

PRH, Simon & Schuster Embrace the Niche
April 8, 2016 at 3:37 pm

Another major trade publisher has launched a consumer-facing site, hoping to build a community of avid readers around its authors and titles. Yesterday Random House Germany announced the launch of romance-focused site Sinnliche Seiten or “Luscious Pages.” According to Publishing Perspectives, the site offers the latest romance news, book reviews, videos, and blogs. Readers can…

How Authors & Publishers Can Maximize Online Marketing
April 6, 2016 at 12:44 pm

Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not…

Executives from Hachette, Workman & HarperCollins to Speak at Book Marketing Summit
March 30, 2016 at 12:17 pm

While direct-to-consumer marketing promises larger audiences for authors and greater book sales, publishers must also learn new skillsets to make the most of these strategies, from data management to content marketing and mobile publishing. In an effort to help publishers transform their bookselling strategies, Book Business will be hosting Book Business Live: Bookselling Reinvented on…

Press Release: Scholastic Leaps into Summer Reading with 2016 Scholastic Summer Reading Challenge and Nationwide Reading Road Trip
March 21, 2016 at 2:27 pm

NEW YORK – March 21, 2016 – Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, is ramping up its Scholastic Summer Reading Challenge campaign to help kids take a “summer leap” into books. Research shows that when kids read more books over the summer, they perform better at school in the fall.…

Press Release: Audible Introduces ‘Clips’; Save Your Memorable Listening Moments
March 18, 2016 at 11:28 am

NEWARK, N.J. — March 17, 2016 — Audible, Inc., the world’s largest seller and producer of downloadable audiobooks and other spoken-word entertainment, today announced the release of ‘Clips,’ a functionality that allows listeners to save favorite short passages and excerpts from Audible audiobooks they’ve downloaded for later listening, and also enables the sharing of these…

Women Who Read 'Harry Potter' Are Changing the Literary World in the UK
March 18, 2016 at 11:03 am

Are you a woman between the ages of 25 and 34? Did you read Harry Potter in your youth? Then congratulations, you win — and your prize is the entire publishing industry. According to the Guardian, U.K. women who grew up with J.K. Rowling's wizardly world are popularizing a literary subgenre called "grip lit," a…

Press Release: Penguin Random House UK Launches ‘The Scheme’ to Find the Marketers of Tomorrow
March 14, 2016 at 2:35 pm

LONDON — March 14, 2016 — Penguin Random House UK has today launched ‘The Scheme’, an entry-level programme which aims to attract the marketers of tomorrow and find people with creative talent and potential who may have never considered a career in publishing. Designed to attract and assess applicants based on their potential rather than experience,…

The 'Girl' in the Title: More Than a Marketing Trend
February 22, 2016 at 1:57 pm

Here's a trend in new books: Publishers commonly promote them by comparing them to other books — and when the books are crime fiction or thrillers, and written by women, they get compared to the same books again and again and again. Those books would be Gillian…

3 Creative D2C Marketing Campaigns Worth Imitating
February 19, 2016 at 3:24 pm

Trade publishers launched a number of new direct-to-consumer marketing initiatives this winter, all of which are efforts to make books more discoverable online and grow captive audiences. Recently three programs caught my attention: Crave, a romance fiction app launched in December by Simon & Schuster’s Atria Books; Signature, a consumer-facing site launched by Penguin Random…

Corner Office: Soho Press Publisher Says D2C Efforts Key to Its Bestseller Success
February 17, 2016 at 2:53 pm

As one of the smallest but also one of the more successful independent houses operating in New York City today, Soho Press has been publishing award-winning literary fiction from its Manhattan headquarters for some 30 years. The publisher's international crime imprint, meanwhile, for which Soho Press is perhaps best known, is currently celebrating its 25th…