Marketing
June 7, 2016 at 2:22 pm
HarperCollins continues to increase its focus on digital video, using it as a vehicle to connect with new readers and drive book discovery. The publisher shared two initiatives recently that put video at the center of its marketing efforts. In May HarperCollins announced the launch of Book Studio 16, a dedicated YouTube channel showcasing authors…
June 3, 2016 at 3:00 pm
On June 9th Publishing Executive’s sister publication Target Marketing will host a sponsored webinar, "Understanding the Customer Journey: 10 Common Challenges and How to Overcome Them," led by IBM Marketing Cloud's director of marketing operations, Talibah Mbonisi. The full description of the webinar is below. Register for the webinar here. Nearly every marketing department is…
June 3, 2016 at 2:27 pm
Listening Library, Penguin Young Readers and Random House Children’s Books are celebrating Pride Month with a newly redesigned ReadProudListenProud.com, an online resource for LGBTQ literature recommendations designed to spark discussion in the classroom and at home and to encourage understanding through storytelling, celebrating everyone for who they are. Teen transgender rights advocate Jazz Jennings has been named the…
June 2, 2016 at 2:18 pm
HarperCollins significantly expanded its video initiative in May with the official launch of its newest YouTube channel Book Studio 16. The channel follows in the footsteps of HarperCollins’ popular Epic Reads channel, an extension of a site by the same name, which creates original content for the YA community. The Epic Reads channel boasts over…
May 31, 2016 at 12:09 pm
Email has become a critical marketing tool for book publishers, particularly as marketing teams have placed greater focus on connecting directly with readers and developing meaningful relationships with them. Email marketing is helping book publishers solve the digital book discovery problem because it provides a channel for publishers to introduce readers to new releases, related…
May 20, 2016 at 3:05 pm
Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…
May 20, 2016 at 1:18 pm
The premise of Goodreads is simple, as it has been since the service launched in 2007: Track the books you read, leave ratings and reviews, and network with fellow readers. In practice, though, the platform has grown to be a sprawling literary social network, equal parts Facebook, Yelp, and Reddit. Message boards, recommendations, and listicles…
May 17, 2016 at 1:23 pm
What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…
May 16, 2016 at 9:00 am
We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open the app. How about a reader-customized landing page? This page should be fully configurable, based…
May 9, 2016 at 8:33 am
Wired, the San Francisco, Calif.-based magazine and digital publication, has launched a book club as a part of its expanding culture coverage. Its first selection is N.K. Jemisin’s Hugo Award-nominated The Fifth Season, the first in the author’s Broken Earth series, which chronicles the apocalyptic changes to the planet wrought by climate change and centuries…
