Marketing
June 14, 2016 at 12:58 pm
Many publishers believe that building a Facebook audience is a wise way to market books. Let’s run with that assumption for a minute. What if you succeeded in attracting a lot of Facebook fans? I mean really succeed, such amassing over 1,000,000 likes to your Facebook page. You’d probably feel happy about your social media…
June 13, 2016 at 2:23 pm
Penguin’s iconic Modern Poets series, which was first launched in the early 1960s with the writings of authors from Lawrence Durrell to Stevie Smith, is being revived this summer to introduce a new generation of poets. . . Penguin poetry editor Donald Futers, who is relaunching the series in July with If I’m Scared We…
June 7, 2016 at 2:22 pm
HarperCollins continues to increase its focus on digital video, using it as a vehicle to connect with new readers and drive book discovery. The publisher shared two initiatives recently that put video at the center of its marketing efforts. In May HarperCollins announced the launch of Book Studio 16, a dedicated YouTube channel showcasing authors…
June 3, 2016 at 3:00 pm
On June 9th Publishing Executive’s sister publication Target Marketing will host a sponsored webinar, "Understanding the Customer Journey: 10 Common Challenges and How to Overcome Them," led by IBM Marketing Cloud's director of marketing operations, Talibah Mbonisi. The full description of the webinar is below. Register for the webinar here. Nearly every marketing department is…
June 3, 2016 at 2:27 pm
Listening Library, Penguin Young Readers and Random House Children’s Books are celebrating Pride Month with a newly redesigned ReadProudListenProud.com, an online resource for LGBTQ literature recommendations designed to spark discussion in the classroom and at home and to encourage understanding through storytelling, celebrating everyone for who they are. Teen transgender rights advocate Jazz Jennings has been named the…
June 2, 2016 at 2:18 pm
HarperCollins significantly expanded its video initiative in May with the official launch of its newest YouTube channel Book Studio 16. The channel follows in the footsteps of HarperCollins’ popular Epic Reads channel, an extension of a site by the same name, which creates original content for the YA community. The Epic Reads channel boasts over…
May 31, 2016 at 12:09 pm
Email has become a critical marketing tool for book publishers, particularly as marketing teams have placed greater focus on connecting directly with readers and developing meaningful relationships with them. Email marketing is helping book publishers solve the digital book discovery problem because it provides a channel for publishers to introduce readers to new releases, related…
May 20, 2016 at 3:05 pm
Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…
May 20, 2016 at 1:18 pm
The premise of Goodreads is simple, as it has been since the service launched in 2007: Track the books you read, leave ratings and reviews, and network with fellow readers. In practice, though, the platform has grown to be a sprawling literary social network, equal parts Facebook, Yelp, and Reddit. Message boards, recommendations, and listicles…
May 17, 2016 at 1:23 pm
What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…
