Marketing
March 21, 2016 at 2:27 pm
NEW YORK – March 21, 2016 – Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, is ramping up its Scholastic Summer Reading Challenge campaign to help kids take a “summer leap” into books. Research shows that when kids read more books over the summer, they perform better at school in the fall.…
March 18, 2016 at 11:28 am
NEWARK, N.J. — March 17, 2016 — Audible, Inc., the world’s largest seller and producer of downloadable audiobooks and other spoken-word entertainment, today announced the release of ‘Clips,’ a functionality that allows listeners to save favorite short passages and excerpts from Audible audiobooks they’ve downloaded for later listening, and also enables the sharing of these…
March 18, 2016 at 11:03 am
Are you a woman between the ages of 25 and 34? Did you read Harry Potter in your youth? Then congratulations, you win — and your prize is the entire publishing industry. According to the Guardian, U.K. women who grew up with J.K. Rowling's wizardly world are popularizing a literary subgenre called "grip lit," a…
March 14, 2016 at 2:35 pm
LONDON — March 14, 2016 — Penguin Random House UK has today launched ‘The Scheme’, an entry-level programme which aims to attract the marketers of tomorrow and find people with creative talent and potential who may have never considered a career in publishing. Designed to attract and assess applicants based on their potential rather than experience,…
February 22, 2016 at 1:57 pm
Here's a trend in new books: Publishers commonly promote them by comparing them to other books — and when the books are crime fiction or thrillers, and written by women, they get compared to the same books again and again and again. Those books would be Gillian…
February 19, 2016 at 3:24 pm
Trade publishers launched a number of new direct-to-consumer marketing initiatives this winter, all of which are efforts to make books more discoverable online and grow captive audiences. Recently three programs caught my attention: Crave, a romance fiction app launched in December by Simon & Schuster’s Atria Books; Signature, a consumer-facing site launched by Penguin Random…
February 17, 2016 at 2:53 pm
As one of the smallest but also one of the more successful independent houses operating in New York City today, Soho Press has been publishing award-winning literary fiction from its Manhattan headquarters for some 30 years. The publisher's international crime imprint, meanwhile, for which Soho Press is perhaps best known, is currently celebrating its 25th…
February 15, 2016 at 2:52 pm
NEW YORK — February 12, 2016 – Avon Impulse and Carina Press spread the love this Valentine’s Day, gifting readers with a book bonanza: the two romance imprints will give away up to 14,000 free copies of ebooks (up to 7,000 per imprint, 1,000 copies per available title) over a four day period from February…
February 15, 2016 at 10:04 am
Each time I finish a book I end up going through the same inefficient process: I head to Amazon and a couple of other sites to look for other titles on similar topics that might interest me. I usually find several candidates and then I go through the equally inefficient process of requesting samples for…
January 28, 2016 at 11:00 pm
The new consumer-facing website from Penguin Random House pairs current events with relevant books from PRH as well as other publishers.
