Marketing
September 23, 2016 at 11:23 am
The Bestseller Code is already the most talked about insider’s book on the writing and publishing industry. Who wouldn’t want to know if a computer can predict whether a manuscript will be a bestseller? What author wouldn’t want to know if there’s a scientific formula for plotting and writing novels that will propel them onto…
September 23, 2016 at 11:13 am
Taking its cue from media giants like Netflix, Facebook, and YouTube, startup Bibblio recognizes that high-quality recommendation is the future of content consumption. Bibblio wants to improve the quality of publisher recommendations by using artificial intelligence (AI) and transforming how readers discover learning content. The startup offers a B2B software-as-a-service (SaaS) tool that enables education…
September 20, 2016 at 11:38 am
What if publishers could sell more books by learning the secrets of selling chicken sandwiches? In my hometown of Atlanta, GA, Chick-Fil-A is the dominant fast-food restaurant chain. Started in 1967, the company’s annual sales now eclipse over $6 billion. In addition, their stores generate more revenue per restaurant than any other fast-food chain in…
September 19, 2016 at 2:32 pm
An analysis of the Future Today Institute report, summarizing key technology trends and what they mean for book publishing.
September 12, 2016 at 8:00 am
Crowdfunding in publishing is far from new. Unbound has revolutionised the routes into publishing for both debut and established authors with major success stories such as Shaun Usher’s Letters of Note. The company's remit is succinct: “Creators pitch their ideas. Readers decide which books get written. It's that simple." And crowdfunding is that simple. It’s about trusting the reader. The publisher remains the…
September 9, 2016 at 2:50 pm
The Journal of Electronic Publishing (JEP) has a very good issue out now on publishing economics, which I recommend to everyone. (The issue is labelled “Volume 19, No. 1: Economics of Publishing,” a useful atavism.) There are a number of good articles here, including the very well-written introduction by the editor, Maria Bonn. I looked…
September 6, 2016 at 12:02 pm
The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…
August 31, 2016 at 8:00 am
Book Business' sister publication Publishing Executive is hosting a free webinar on September 15th called, "7 Steps for Publishers to Get Started With Artificial Intelligence." The webinar features publishers from UpOut and Chowhound and will reveal how these companies are incorporating AI technology into their marketing efforts. Read the complete webinar description below and register…
August 25, 2016 at 8:00 am
When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…
August 22, 2016 at 9:15 am
Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…
