Marketing

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which was…

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at DBW 2017, Sara is…

Dear Readers, We are sad to report that we are closing the book on GalleyCat...

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters from…

WASHINGTON — December 5, 2016 — First Book, the nonprofit social enterprise that has distributed more than 150 million books to kids in need, and Penguin Random House, a global leader in children's publishing, are partnering to bring 5,000 brand-new books and pairs of warm red mittens to children in low-income communities this winter. The…

When you look into the rearview mirror of book retailing what do you see? A path littered with failed national chains, including Borders, Hastings, and B. Dalton, along with the rising dominance of Amazon. When you look into the future, what do you see? A path where Barnes & Noble believes smaller concept stores with…

Making a large-quantity book sale (5,000 copies or more) to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers…

This session will provide an overview and demonstration of data science and advanced analytics, how it works and what it means.

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…