Marketing
September 24, 2015 at 2:20 pm
NEW YORK—September 24, 2015—Harlequin, one of the world's leading publishers of books for women, today announced the launch of Vintages by Harlequin™, a new line of three wine varietals, with vintage Harlequin branding. Vintages by Harlequin wines were developed in close collaboration with Vintage Wine Estates, a small group of vintner families who share a…
September 16, 2015 at 12:32 pm
Go onto YouTube and key in the phrase “book trailer” and you’ll be confronted by page after page of short films, mostly advertising fiction aimed at children and teenagers. Until 2010 when my latest book — a non-fiction espionage saga entitled Rendezvous at the Russian Tea Rooms — was commissioned, I had no idea about…
September 15, 2015 at 2:08 pm
Verticalization has been the siren song of book publishing for at least a decade, with good reason. There are large, natural communities of readers that lend themselves to verticalization. Romance, Christian publishing, YA fandom, technical manuals...
September 15, 2015 at 2:04 pm
Survey the landscape, and you will see authors who are taking marketing into their own hands and successfully creating audiences and loyal followings without help from their publishers. Authors have always deployed additional marketing, but new tools and agencies allow them to enact efforts that are at scale and beyond publishers’ bandwidth...
September 15, 2015 at 12:25 pm
Book Business forged new ground last year with the creation of our first ever “Big Ideas” Issue. The special issue invited thought leaders in the book industry to share the big ideas they believe will shape the future of publishing. While we typically focus on strategic advice that can help book publishers run their businesses…
September 15, 2015 at 12:12 pm
When the topic of direct-to-consumer sales arises in the book industry, a few key concepts come to mind: ecommerce sites, shopping carts, data analytics, and metadata, to name a few. While certainly important, these technical components of a direct sales strategy are rather worthless if publishers overlook a more abstract concept—that is, a “relationship” with…
August 25, 2015 at 2:55 pm
“Direct to consumer” is not about selling books through your Web site. Rather, it is a philosophy that puts your consumer, the reader, first and foremost in each and every activity that the business undertakes. That might seem straightforward enough, but with decades of complex author, agent and retail agreements piling up — not to mention territorial…
August 24, 2015 at 11:18 am
The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…
August 21, 2015 at 3:39 pm
Thursday, August 20 – TORONTO – Colborne Communications is excited to announce that it has acquired the book crowdfunding site Pubslush as of Monday, August 24, 2015. Pubslush will continue to take submissions for all book crowdfunding and pre-order campaigns. Since 1977, Colborne Communications has provided a variety of editing, design and project management services…
August 21, 2015
For 'Legacy of Kings,' the first book in Eleanor Herman’s new series, Harlequin Teen wanted to engage readers in a creative way. The result is something the publisher has dubbed a “digital oracle” that delivers nuggets of wisdom to readers via Twitter.
