Marketing

Not all audiences are created equal. That’s the lesson many publishers are learning as they hone in on the segments of their audiences that yield the biggest returns. Engaged audiences that publishers have a direct line of contact with are proving most fruitful...

In this webinar, expert panelists explore the latest trends in children’s literacy and publishing just in time for the holiday season.

Though Audible is firmly planted in the aural realm, the company has deployed an ambitious multi-sensory strategy to promote one of its most-anticipated offerings: an audiobook of Locke & Key. The graphic novels by Joe Hill and Gabriel Rodriguez have gone gangbusters since the first issue’s 2008 release and Audible went to great lengths to…

Trajectory’s mission is two-fold, says co-founder and chief content officer Scott Beatty. “The Trajectory mantra is ‘Be Available -- Everywhere. Be Discoverable.’” The startup is achieving that mission through global distribution partnerships with thousands of book retailers and distributors and through its algorithms, which analyze the semantics of a book and relate it to other…

When I meet with publishers I always ask them about the biggest problems they face in today’s market. One of the most popular answers is “discoverability.” Most publishers fret about getting lost in a sea of other books and promotional campaigns. Life seemed much easier in the brick-and-mortar days. A publisher simply paid a retailer…

Here’s a collection of Book Business’ most read stories from October. 7 Big Stories from the 2015 Frankfurt Book Fair - The Frankfurt Book Fair was this month, gathering a record-breaking crowd of authors, agents, and book executives. Book Business gathered the biggest headlines from the fair in this article. Macmillan Higher Education & Macmillan…

Technology and innovation probably aren’t the words that come to mind when you think about your local grocery store. Bar code scanners in the 1970s were probably the last recent advancement in the grocery store industry. As you’ll see in this article, however, at least one grocery chain is leveraging a new form of technology…

After launching in November 2014, 'Book View Now,' the PBS show dedicated to all things books and publishing, is ramping up and diversifying its coverage of the industry.

Whatever the old adage might warn, there is a bit of merit to judging a book by its cover — if only in one respect. Consider the blurb, one of the most pervasive, longest-running — and, at times, controversial — tools in the publishing industry. For such a curious word, the term "blurb" has amassed…

If you are an edtech entrepreneur, it is hard not to be impressed by the vital statistics of Latin America as a potential market: 600 million people speaking just two main languages, 20 key cities, focused on countries such as Brazil and the Pacific Alliance countries of Chile, Peru, Mexico and Columbia and a generation…