How Publishers are Using Email to Develop & Monetize Audiences
Editor's Note: Book Business' sister publication Publishing Executive will host the webinar "How Publishers are Using Email to Develop & Monetize Audiences" on November 11th at 2PM ET. Although the webinar is geared toward magazine publishers, the topics that it will cover -- email marketing and list development -- are of growing importance in the book industry. Publishing houses like HarperCollins, Penguin Random House, and Hachette have launched email marketing programs in order to market and sell books directly to their audience. This webinar will provide ample insight for book publishers interested in launching similar campaigns.
Not all audiences are created equal. That’s the lesson many publishers are learning as they hone in on the segments of their audiences that yield the biggest returns. Engaged audiences that publishers have a direct line of contact with are proving most fruitful.
This webinar will explore why email is a powerful tool for publishers and how leading publishers are using email marketing to grow core audiences and monetize audience more effectively.
Attendees will learn:
- Why email audiences hold a high value for publishers and the keys to successful email programs
- How ALM is capturing audience information and building targeted marketing lists
- Why behavioral data and targeted email campaigns drive efficiency and revenue
- Best practices for ensuring quality email UX regardless of device
Come to this session armed with your questions. You’ll be able to submit them directly to our panelists for a live Q&A session during the hour.
Sponsored by PostUp
Can’t make it on November 11th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click here to register and get access to this webinar both live and on-demand.
Sponsored by: PostUp
Speakers: Robert Schultz, VP of Business Intelligence, ALM; Keith Sibson, Vice President, Product & Marketing, PostUp