Marketing

Tuesday night, when Jon Stewart announced that he would be stepping down from "The Daily Show," millennials across the country were shocked and saddened.

But book publicists were crushed.

In an increasingly fractured market, "The Daily Show" has been a singular platform for authors to promote their books.

New York Times Book Review editor Pamela Paul called it last night on Twitter:

Late last year Nature Publishing Group embarked on an experiment to test the idea of allowing users and selected media outlets to share articles over email and social media in a controlled way. Predictably, this unprecedented action in STM generated a fair amount of interest and some debate. One of the more interesting topics was the link between digital content delivery and data.

Some commentators have asked whether software like ReadCube and Mendeley are really about gathering individual data on users and using it for some nefarious purpose. I can understand why some people

Which is better at assessing your content interests: a display ad on a random website or the app you spend hours reading magazines or books in each month? If my recent experience is any indication, the display ad is the winner, hands down. I recently went on audible.com to explore audiobooks and picked one I thought I might be interested in. I was curious to experience the purchase process but I stopped before clicking "buy."

The generic item that was being talked about widely at DBW this year is the collection of end-user data. For the trade publishers that make up the bulk of DBW's audience, end-user data is almost like a piece of moon rock:  foreign, unexpected, unintelligible. This is because trade publishers historically have sold books indirectly through such channels as bookstores and wholesalers, and thus have had little or no knowledge of how their books are actually used. College publishers-almost all book publishers-have had the same problem. In the journals world the situation

The San Francisco publishing platform Medium has launched its first digital series, "Foreword," in which Corrigan interviews authors in front of an audience. Plenty of other programs, from "The Daily Show" to NPR's "Fresh Air," feature writers, but "Foreword" is different - the writers in the series talk about everything but their craft.

"It cannot be just another stop on their book tour," Corrigan said by phone. "This is like if Comedy Central was crossed with TED talks - and they served drinks."

It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable.

Over the weekend, the young Facebook founder announced that this year he would read a new book every other week. Zuckerberg, whose audacious resolution last year was to learn Mandarin, settled on this new goal after soliciting suggestions from his millions of Facebook followers. On his Facebook page, Zuckerberg created a Facebook group and urged his followers to join his pseudo-book club, which had amassed 137,486 Likes

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books' salability on television. Does your book ...

There are two markets for books (and music).

The first market are grazers, collectors or omnivores. They make the market happen. They read a lot of books. They visit the library often. They have 2,000 LPs in their collection. They listen and read around the edges.

The second market consume in response to the market. The average American buys just over one book a year. When I was in college, the typical dorm room had just 40 LPs stacked up.

Whether you're marketing a product, a service or your own ideas, there are three strategies you can use to publish content across social-media platforms, depending on whether the content is owned, curated or promotional. 1. Owned Content: With an "owned content" strategy, you're writing original material on a periodic basis. This approach helps generate interest and demand for products or services. Ideally, these products or services can be tied to a good deal of unique content, which starts to solve users' problems while also pointing them to potential solutions.

Evernote is an interesting platform to study from a content distribution point of view. There are plenty of users like me who rely on Evernote and interact with the tool a dozen or more times every day. Evernote realizes that and they're creating an entirely new content discovery ecosystem to make the tool even more useful.