Marketing

When Pubslush started, it launched as more or less a Kickstarter for book projects, with books that met their funding goals being published exclusively by Pubslush. But the company relaunched last year with a different angle on its concept. Think of Pubslush now as part book incubator, and part market intelligence provider.

"When we relaunched, we wanted to be a friend to everyone in the industry," says Amanda Barbara, development director at Pubslush. "With the old model, we were in competition."

After 35 years of writing novels—not just novels, mind you: bestsellers—Susan Isaacs has a very clear understanding of how the book publishing industry works. Her take on the business from the perspective of a prolific author (13 novels and one book of nonfiction) offers unique insight into how and why things are changing.

Isaacs loves to tell the story of how her first book came to be published in the late 1970s. A former editor of Seventeen magazine and a freelance political speechwriter, she was home with young children and living in Long Island. "I wrote a mystery. It was the usual [situation of] reading too many mysteries and then saying, 'I think I can do this.'" A school acquaintance of her husband's was managing editor of Simon & Schuster and offered to read the book. He liked it, and told Isaacs, "You don't expect friends to write a good book!"

When you negotiate a large-quantity book sale, price and delivery are two areas in which you may find yourself at odds with your prospect. When conflict arises, do not become argumentative, but do not let your prospect take advantage of you, either. Take the focus off price and place it on non-price issues. Focus on variables where your prospect’s interests and yours have more in common. Find and agree upon the best package of product, terms and service that most increases the value for your prospect without sacrificing your needs. Before you enter a negotiation, consider alternatives for each issue that might arise.

You may be familiar with the saga of the Amazon Kindle Bikini Girl, a character who has been appearing in commercials for Amazon’s popular e-reader for the last several years, most of which have included subtle or overt shots at Apple’s rival iPad.

The first ad, according to a CBS News blog post at the time, “plunged the nation into civil war,” over whether or not Bikini Girl was likable. Adfreak described her at the time as “a snooty ice queen who brags about her frugality and flaunts her wasteful consumerism,” although the commercial got millions of views on YouTube:

This year, for the first time, The National Book Foundation will offer an all-online submission process allowing publishers to submit and pay for National Book Award entries using one simple online system. The submission period will open on April 1 and close on June 1, with the books themselves due to judges by July 15. Publishers who have received printed guidelines in the past will automatically receive a notice on how to register for online submission. Publishers not already in the Foundation's database who would like to be added should email Amy Gall at agall@nationalbook.org.

Hilary Mantel has seen sales of her award-winning novels soar after making headlines worldwide by describing the Duchess of Cambridge as “painfully thin, shop window mannequin”.

Mantel, who has won the Man Booker Prize twice, said the Duchess had a "perfect plastic smile", being viewed as having “no personality of her own, entirely defined by what she wore”.

While she has not yet commented on the furore, Mantel will no doubt be pleased to hear of one positive side-effect, as sales of her book have rocketed.

Game designer Mike Selinker had a dream back in 1995—to bring his puzzle solving fantasy adventure, a book called The Maze of Games, to market.

No one he knew thought he could sell it, so Selinker put his manuscript in the proverbial drawer for eighteen years. Then he decided to try Kickstarter.

Four and half hours after his campaign launched, he met his campaign goal of $16,000, and to date has attracted 1,600 backers and raised more than $100,000.

Conferences are most useful when they shift your thinking in some way. Those moments are rare, but I got to enjoy two of them this week at two separate conferences — Book^2 Camp, a book publishing “un-conference,” in New York on Sunday and the much larger O’Reilly Tools of Change Conference on Wednesday and Thursday. I came away with some new thoughts on discoverability and walled gardens…

This Sunday I attended the annual Book 2 Camp, which has become the pre-TOC venue for unconferencing since it began 3 years ago. All programming is proposed and carried out that day, so you never know what you are going to get.

This year, my favorite thing that happened was, during a session on talking about “what readers want” proposed by Jeff O’Neal and Rebecca Schinsky of BookRiot, Laura Hazard Owen said after a pretty awesome leadup, “What if discoverability turns out to not even be an issue?”

Chapter 1: You stumble upon an interesting book at your neighborhood bookstore.

Chapter 2: You go home and order it from Amazon for half as much.

Chapter 9: Your favorite bookstore is bankrupt.

Booksellers call it “showrooming,” and it drives them crazy — and out of business. Barnes & Noble believes that 40 percent of its customers use the store as a place to discover and examine titles, but then buy the books online.

How might “real” bookstores fight back against their Amazonian nemesis?