Marketing

Dallas Clayton has a lot to be thankful for this holiday season. He’s sharing his thanks in his new book, An Awesome Book of Thanks!

Hachette Book Group announced today that they will use NetGalley to distribute digital galleys and digital press kits to reviewers, bloggers, media, booksellers, librarians, and educators.

For those with businesses based on books and reading, it seems like a natural fit for book publishers to take up the literacy cause.

With the expansion of the smartphone market, mobile seems poised to fulfill its promise as the next great frontier in publishing.

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson.

Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.

Waitsfield, Vt.-based Chooseco, publisher of the "Choose Your Own Adventure" book series, has formed a digital partnership with Wattpad, an e-book community and social networking platform for readers and writers. Featuring Chooseco's first title aimed at teen girls, "Fabulous Terrible: The Adventures of You," which originally was released in 2008, the publisher will work with Wattpad to connect with the website's young-adult demographic.

(Press Release) Boston—The highly anticipated second-annual Boston Book Festival will take place on Oct. 16, 2010, in various locations around Copley Square. Festival Founder and Director Deborah Z. Porter today announced a partial list of authors confirmed to appear at this year’s event. The featured authors announced now hint at the wide array of programming to come, and include Pulitzer Prize winners, Nobel Laureates, children’s writers, and writers of fiction, non-fiction and poetry:

Simon & Schuster Digital announced this week two initiatives as part of its ongoing efforts to offer readers new ways to find and sample its book content.

NEW YORK, June 9, 2010—A&E Network announced today the launch of an innovative and exclusive marketing partnership with Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, to drive tune-in for its new original drama series "The Glades," which premieres on A&E on Sunday, July 11 at 10:00 PM/ET.