Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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With the expansion of the smartphone market, mobile seems poised to fulfill its promise as the next great frontier in publishing. Whether that primarily means new marketing opportunities or new avenues for monetizing content may depend on the specifics of one's publishing market, but what seems certain is that this new medium—with its unprecedented interactivity, accessibility and, yes, mobility—cannot be ignored.
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