Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy

Create and enhance mobile content that draws in readers 
and generates revenue.

Building an app around a well-known brand, like Elsevier's Netter's Flash Cards, will help your product stand out among the many apps on the market.

HarperCollins has utilized text messages to market books by authors such as Lauren Conrad to teenagers because of the importance of texting in their lives, says Colleen O'Connell, director of online marketing for HarperCollins Children's Books.