Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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14. Price titles with the long-term in mind.
"Consumers are not responding to books that cost more than their print versions. The publishers should price titles in accordance with the thought of how many readers they think will purchase, not for the limited amount of readers who currently buy," he says. "The mobile format provides an opportunity to find new readerships—people are really into reading things on the iPad and Kindle, and are willing to try books they wouldn't have otherwise considered."
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Jim Sturdivant
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