Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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"Part of the reason people like these mobile apps is that they tell stories with more than just words. Integrating tools such as imagery and audio can provide the audience with a greater, more imaginative work," he says.
12. Avoid gratuitous usage of technology.
"Elements such as video and animation should be used to enhance the storytelling's experience, not clutter it up," Davies advises. "The additional media ought to be relevant to the author's text (rather than an embedded video for video's sake), and, in the case of fiction, original content. An e-book on 'Moby Dick' shouldn't have a stock image of a boat that can be commonly found on Google."
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Jim Sturdivant
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