Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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7. Mobile can be both a marketing and content delivery tool.
O'Connell conceives of mobile in terms of building long-term relationships with engaged teens, which encompasses both a marketing component (alerts and information on books and authors) and enhancing the reading experience, whether by providing additional content or through interactive experiences, such as a scavenger hunt using geo-targeting and cell phone cameras.
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Jim Sturdivant
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