Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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16. Prepare your content.
"It's not only about digitizing your content," he says. "It's about tagging, indexing and allowing smaller units of content to be consumed by readers. (Think about the 'buying a song versus buying a CD' metaphor.)
17. The experience counts.
"Create a simple user experience around one purpose (like 'find, buy or read similar'). Don't overwhelm readers with too many options. The mobile experience is about narrowing options for your readers so they can expand and navigate further," says Behrendt.
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Jim Sturdivant
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