Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
21. Maximize mobile's ability to fill needs.
Elsevier's most successful mobile products to date are the Netter's Flash Cards apps, which allow medical students to study and review information on their smartphones. These apps build on Elsevier's established and trusted Netter's brand to fill a critical student workflow need, Charles says, and also capitalize on young medical students' enthusiasm for mobile devices and content.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AllNext »
0 Comments
View Comments
E
Jim Sturdivant
Author's page
Related Content
Comments