Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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8. Be careful with teens.
While applications like Foursquare, which involves real-world meetups, do have a place in book marketing (such as when used to "check in" at author events to get exclusive content), tread carefully with what you encourage teens to do, O'Connell cautions.
9. Think long-term audience development.
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Jim Sturdivant
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