Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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Tips From … Hugh Park Jedwill, CEO, Mobile Anthem
Mobile Anthem is a mobile marketing agency specializing in helping companies match brands to mobile consumers.
23. Understand reader habits.
If you know that 50 percent of Britons sleep with their phones, and 25 percent of couples sleep in separate beds because their partners keep them up texting (which, according to one survey, is true), "what's the implication for book publishing?" Jedwill asks. Understanding people's habits and needs (such as reading to help fall asleep) can go a long way to helping publishers decide what type of content and distribution modes to offer.
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