Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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28. Enhance the reading experience.
Mobile can enable immediate interaction with a reader, or it can add value to a book, such as by offering enhanced features (such as video) or additional information in response to a text, Jedwill says. "Whether it's a slide show, a link to a mobile website with information on a specific topic ... [or] extra pictures viewable on the phone, expand the experience of print past the moment into the mobile realm to enrich the reading consumption experience itself."
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Jim Sturdivant
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