Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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29. It's a big, big world.
Gain a broader understanding of the mobile universe, in terms of types of devices available, which audiences use them and in what percentage. And, don't rely on anecdotal evidence (e.g., "everyone I see has one"); look to actual data. Jedwill notes that iPhones are currently 6 percent of the total market, but that percentage might be much higher (or lower) among certain groups, such as doctors. "If you are a medical publisher, you should know ... what kind of phones your doctors have. If you design for the iPhone and most of them have Blackberries, guess what ...?"
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Jim Sturdivant
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