Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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13. Extras can enrich the experience.
"Because the app is connected to the Internet, you can link to all kinds of additional information. What was once a bore to sift through, especially with source material for historical titles and academia, annotations and references can now offer an exciting, multi-layered read. DVDs have done well with including special features like an interview with the director or a behind-the-scenes look of how the film was made," says Davies.
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Jim Sturdivant
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